Hi, I’m Scott.

I’m a content design leader. I’ve built my career helping other people tell their stories.

I realize and clarify visions, craft narratives that resonate, and build ecosystems of immersive content. To get there, I build, lead, and guide creative teams who can turn wild ideas into vibrant realities. Collaboration, compassion, curiosity, and creativity define my work and leadership style.

My lifelong love of language and the written word has been essential to my work. I have long advocated for the intentional and playful use of language across products and disciplines. In my experience, there are few things more powerfully transformative than the right word at the right time.

Keep scrolling to see more about my story and some of the stories I’ve told.

EXPERTISE

TEAM LEADERSHIP

Leading by example with compassion and logic. Eight years of building, growing, managing, and leading teams. We are only as good as those around us.

CONTENT AND DESIGN STRATEGY

Engaging and caring for the right audiences. Identifying, researching, planning, executing, and following through. Building a shared vision with the right talent. Sweating the details. Advocating for extraordinary user experiences.

TECHNOLOGY ETHICS

Driving ethical reviews of products, research, funding decisions, and more. Advising leaders on the responsible development of advanced technology. One of the first members of Google’s Responsible Innovation team.

WRITING

Storytelling for global audiences. Fifteen years of professional writing experience, from feature articles to microcopy. Inform, persuade, inspire, amuse, delight.

COMMUNICATION

Crafting sincere and trustworthy narratives for key audiences, both internal and external. Building solid partnerships across disciplines. Using the right tools and genres for the right audiences. It's a two-way street.

BRAND AND VOICE LEADERSHIP

Building style guides and editorial processes to craft the right voice and tone. Establishing an identity through stories, designs, and deeds. Establishing content design and strategy as a discipline.

STORIES THAT

I HAVE TOLD

Moral Imagination

Creating tailored works of science fiction and interactive scenarios to engage, educate, and examine in the field of technology ethics.

Responsible Innovation

Leading global storytelling, content strategy, and communication efforts for Google’s AI ethics organization. Building and inspiring a team.

People Ops Branding

Defining the voice of Google’s People Operations organization. Reimagining what it means to attract, train, and retain talent in one of tech's biggest staffing organizations.

Second Saturday Stars

Teaching astronomy and encouraging others through a shared love of the stars. Part of a twenty-year science literacy campaign in my hometown.

Edelman Leather

Exploring the world of artisanal leather for Passport Magazine. The Local Media Association awarded this piece second place nationally for best business and economic writing.

Civic Life Project

Unveiling a national nonprofit organization working to inspire a new generation of leaders and storytellers, with documentary filmmakers Catherine Tatge and Dominique Lasseur.